WE LAY THE RETAIL FOUNDATION FOR CULT-FAVORITE CONSUMER BRANDS AND GUIDE THEIR EXPANSION INTO U.S. SPECIALTY RETAIL

RETAIL PARTNERS INCLUDE

Anthropologie
Free People
Revolve
Urban Outfitters
Ulta Beauty
Williams Sonoma
Happier Grocery
goop
Saks Fifth Avenue
Sephora
Violet Grey
Aerie
Bloomingdale’s
Dermstore
Space NK
Remedy Place
SoulCycle
Erewhon
Thrive Market
Huckberry
Uncrate
Nordstrom
Credo
Pop Up Grocer
Bergdorf Goodman
REI Co-op
Bluemercury
Uncommon Goods
Foxtrot
The Feed
The Detox Market
Gopuff
Bespoke Post
Nude Miami
The Paper Store
The Vitamin Shoppe
Clean Market

OTHER CLIENTS INCLUDE

VACATION
Cadence
Le Puzz
Realm
Sardine
HARRY’S
DIRTEA
CALDERA LAB
ZBIOTICS
AERFLO
Before
Fishwife
Chillhouse
Tom's Studio
Vacation sunscreen bottles among tropical fruit under a pastel sun
Stacked Cadence travel capsules in blue, green and cream
Person holding a stack of yellow Le Puzz jigsaw puzzle boxes
Four Realm air and fabric spray bottles in pastel colours
Model wearing round pastel sunglasses
Hand holding a Harry’s razor against an orange board
Six Dirtea mushroom powder tins in pastel colours
Caldera Lab The Good serum bottle on a rock
ZBiotics pre-alcohol probiotic bottle and box
Hand holding an Aerflo water bottle on a mountain trail
Before toothbrush and toothpaste on a wooden shelf
Colourful Fishwife tinned fish boxes with tomatoes
Two hands wearing Chillhouse press-on nails
Tom’s Studio pen and packaging on a desk

WORKING WITH US

Middlebox provides bespoke services for digitally native brands aiming to expand their retail
footprint. We specialize in orchestrating brand launches with high-equity retail partners,
strategically positioning our clients for future expansion into mass retail markets. Leveraging
our expertise and industry connections, we cultivate partnerships with esteemed retailers that
are on-brand, all while mitigating excessive expenses.

STRATEGY

Middlebox works closely with our clients to develop a list of key retail prospects, pitch materials, and timelines that align seamlessly with your brand's vision and objectives. With deep industry knowledge and powerful relationships, we streamline the process of securing retail meetings and negotiating terms with the most sought-after retailers in the US.

INFRASTRUCTURE

Middlebox provides a suite of tools and templates designed to streamline key processes, including SKU nomenclature, retail economic guidelines, retail forecasts, and a CRM tracker for outreach management. Additionally, we leverage our extensive network to connect you with trusted contacts for various needs, such as design, packaging, collateral, retail displays, contract manufacturing, and third-party logistics services.

OUTREACH

Middlebox handles all aspects of the outreach process, from initial contact to regular follow-ups, ensuring consistent communication and relationship building. Additionally, we manage sample requests, vendor setup, and initial orders, streamlining the onboarding process for both parties. Our team will also build and deliver retailer-specific SOPs, facilitating seamless future hand-offs and ensuring continuity in the partnership.

ACCOUNT MANAGEMENT

From regular order processing to evergreen marketing negotiation, Middlebox oversees all aspects of retail relationships. Our transparent account management process gives founders full visibility into all merchant conversations, and client-customized SOPs for each retailer facilitate future hand-offs and ensure continuity in the partnership.

To discover what we can do for you
please get in touch